• 35-44 year olds most likely to go on a summer holiday
  • Holidays abroad most popular amongst 25-34 year olds
  • Over 65s most likely to holiday in the UK
  • Most Brits holiday within Europe
  • Spouses/Partners favourite people to travel with

With the unreliable British weather, it’s no surprise most of us like to get away for the occasional holiday. No matter who we are or where we live, all Brits have in common that we love a good holiday. In order to discover the specifics of our holiday trends, online surveys company Crowdology carried out some research to find out who holidays where, how often and who with.

Unsurprisingly, the results showed that the summer is our favourite time to go on holiday, with 77% of respondents stating that they go on an annual summer holiday. However, these results did differ across age groups, with 35-44 year olds most likely to go on an annual summer holiday, totalling at 83%. In comparison, this statistic was a close 78% for 45-54 year olds, 79% for 25-34 year olds and dropped to 60% for 16-24 year olds.

Whilst more 35-44 year olds take an annual summer holiday than any other age group, this age group is also least likely to holiday abroad; the survey results show that this age bracket have taken an average 3.1 holidays abroad within the last 5 years, compared to 4.8 times amongst 25-34 year old and 4.5 times among 55-64 year olds. The reason for this is undetermined, but speculation is that this age group are the most likely to have young children, and to take young children on holiday incurs more cost and effort than is required for individuals or couples. But that doesn’t mean to say that they don’t go on holiday. And when they get the chance, they want to make it a special occasion, one that will always be remembered. So, if that means shopping for the latest swimwear trends for you and your children, from places like Hermoza, (https://thehermoza.com/collections/hermoza-littles), then that is what you must do. Nothing says a summer holiday than wearing all of the latest fashion trends. But for most families, this doesn’t get to happen as much as they may like it to.

However, the age group most likely to stay close to home for holidays are the over 65s, taking an average 7.6 holidays within the UK in the past 5 years. The reason for this seems to be that this age bracket take more holidays in general- both in Britain and abroad, likely because many in this age group are retired and therefore have time to take more holidays than those restricted by annual leave allowances. There is plenty to see in the UK so it’s not a huge restriction, for example you could take a trip with the Dublin Tour Company to see all the natural beauty that Ireland has to offer, or spend a weekend in the exciting hustle and bustle of London.

This could also be the reason that over 65s are the age group most likely to travel long haul, with 50% of them saying they go on long haul holidays, which is significantly high compared to the average 31% across all age groups. In comparison, a remarkable 93% of respondents said they holiday within Europe.

The majority of people in every age group from 25 upwards said that they go on holiday with their spouse or partner, although the 35-44 year olds also said they often holiday with their children (80% with spouse/partner, 61% with children). The only age group with a different majority result was the 16-24 year olds, 67% of whom said they holiday most regularly with family members.

Whilst these results show that there are general trends for how the British public like to spend their holidays, in some aspects we can see tangible differences between the preferences of different age groups. One thing we can affirmatively conclude is that we love our summer holidays, so if you haven’t yet planned your 2018 break, now is the time to get booking!